The Detroit Red Wings "Hockeytown" logo returns to center ice for the 2025-26 NHL season
Eric Martinez • August 10, 2025

Red Wings reintroduce 'Hockeytown' center ice logo for their 100th anniversary.

As the Detroit Red Wings gear up for their Centennial celebration, fans are buzzing with excitement over the reveal of the “Hey Hey Hockeytown” design, which has been voted as the center ice logo for the 2025-26 season. In partnership with Meijer, the fan vote not only engaged supporters right from the start but also showcased the deep-rooted passion for Hockeytown. Asia Gholston, Senior Vice President of Brand Marketing, emphasized how the overwhelming response reflects fans’ enthusiasm for commemorating a century of rich hockey tradition. This logo, blending the past and future, embodies the legacy of the Winged Wheel—a perfect discussion point for us at Sporting Crashers, where we love to enhance sports talk with culture and entertainment!

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